The newest release in the APA Handbooks in Psychology® series
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APA Handbook of
Consumer Psychology
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- Economics
- Education
- Gender Studies
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- Advertising/Marketing
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- Business
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- Consumer Sciences
Editor-in-Chief: Lynn R. Kahle
Associate Editors: Tina M. Lowrey and Joel Huber
ISBN: 1-4338-3839-2
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors.
The text provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
This resource serves as an ideal reference for many different disciplines, including:
This Handbook offers the most up-to-date research on:
- consumer psychology,
- consumer characteristics and contexts,
- the use of psychology to communicate with consumers,
- consumer cognitions and affect,
- and the use of psychology to carry out business functions.
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Chapters pinpoint practical issues, probe unresolved and controversial topics in a balanced manner, and present future theoretical, research, and practice trends
Table of Contents
I. Perspectives on Consumer Psychology
II. Consumers Have Demographic and Psychographic Characteristics
III. Consumers Live in a Social Psychological World
IV. Businesses Use Psychology to Communicate With Consumers
V. Consumers Process Cognitions and Affect
VI. Businesses Use Psychology to Carry Out Functions